Category | Business Education

By definition marketing is a creative industry. As times change, so does the approach. The businesses who recognize the changes and tailor their marketing efforts to capitalize on the opportunities presented flourish while others who fail to recognize the writing on the wall - struggle or sometimes perish. It has never been more important to stay on the cutting edge and to stay creative. As a business, have you recently felt that your marketing strategy was beginning to yield the results you expected? Perhaps it has been a while since you took a hard look at your strategy. Perhaps it has been...

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While the social networking websites have really generated a lot of appreciation for the Social Media and Internet Marketing in the business community, a lot of small business owners still do not appreciate this phenomena. A lot of successful businesses (while they succeeded using traditional marketing methods which still work),  still do not value the value of Social Media Marketing. To many people, social media means create a bunch of profiles at a few social networking websites, connect with a few people, follow some people and put some status updates and you are all set. I see a lot of business...

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I was going through the normal qualification process while talking to one of the applicants for the mentorship program at Krishna World Wide. This is something we do in the beginning with each applicant.  For our coaches, it's important to know if the candidate is really serious and ready to learn. This gentleman happened to be a sharp IT professional aspiring to be an entrepreneur. I was very impressed with his ability to communicate, command on language and best of all, his ambitious attitude. However, his negative attitude towards sales and marketing was a huge obstacle between him and his potential...

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Gone are the days when we prepared a two page word document called it the resume and that was good enough to represent us for a job interview. With the changing atmosphere, like everything else, that process has changed tremendously in recent years. Fueled by the growth of Social Media and the internet, no more just a piece of paper is good enough representation of who you are today. You need more than just a resume today to stick your neck out. Who you are, what you stand for, your values - building that image about yourself requires more than just a MS Word resume. "Your resume is no longer...

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Problems! Problems! Problems! We have all got our share of problems. And, yes, it’s a lot easier to avoid our problems than it is to attack them head on. But the truth is, big problems offer big opportunities. Problems – Who needs them? WE NEED THEM! Why? Because problems are where the profits are! Every business owner needs to understand this in order to profit from the problems that arise daily. Look for Problems – Then Offer a Solution. Simply stated, as business, either we solve people’s problems and make money or we don’t stay in business. Did you ever stop...

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